TiVo Brings Customers Extra Cheese

By Geoff Duncan
November 17, 2008

If the coach potato in your life is starts looking even more tuberous, it might be because TiVo now lets customers order Domino's pizza right on TV.

It's possible someone who's been paying even a tiny bit of attention to the evolution of interactive home video technology didn't see this one coming…but we don't know how. DVR pioneer TiVo announced today that it has added the ability for broadband-connected TiVo subscribers to order Domino's pizza for either delivery or pickup directly from their television sets via TiVo.

No, really. We didn't just make that up.

"Joining forces with Domino's Pizza creates an effective marketing and commerce tool for Domino's while enhancing and further distinguishing TiVo as the ultimate way to watch TV with a closed-loop advertising experience," said Karen Bressner, Tivo's senior VP of advertising sales, in a statement. "With just a few clicks of the remote, TiVo users can ...

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