TV Watching and Net Surfing Go Together

By Geoff Duncan
November 03, 2008

Research firm Nielsen finds that over 30 percent of in-home online activity occurs while users are simultaneously watching television.

It's one of those lifestyle trends that's been spoken about for years, but research firm The Nielsen Company is putting some numbers behind the idea. According to the company's new TV/Internet Convergence Panel, the heaviest Internet users are also amongst the heaviest television viewers, and that over 31 percent of in-home online activity takes place while the user is watching television.

"It is too early to draw any firm conclusions about behavior," said Nielsen's senior VP for client insights, in a statement, "but the early trends seem to indicate that online usage is complementing, not substituting for, traditional television viewing. We will be watching this trend carefully to see how television viewing drives Internet usage and visa versa."

The study found the top fifth of Internet users spend more ...

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