YouTube Offers Full-Length CBS Shows

By Geoff Duncan
October 13, 2008

Haven't seen enough of the original Star Trek? How about the original 90210? Or MacGyver? Or current episodes of Dexter or the Young and the Restless?

Google has started cranking up its efforts to actually make some money from the most popular video sharing site on the Internet—YouTube. Last week it began adding Hulu, which offers ad-supported full-length versions of both current and archive shows from NBC and Fox.

The full-length shows are displayed with a unique badge to distinguish them from short-form content…and the full-length shows use a new YouTube player that offers a full-screen 16:9 "theater mode" for improved onscreen viewing. The shows are also supported by embedded advertising, including pre-roll ads that cannot be skipped or paused. According to YouTube, CBS is responsible for selling advertisements that appear in YouTube versions of the shows, but both companies will share in the revenue.

Industry watchers have been ...

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