Is That The Conquistador? They Run Tight.

By Geoff Duncan
September 05, 2008

Microsoft has kicked off its $300 million ad campaign to extoll the virtues of Windows Vista...with Jerry Seinfeld and Bill Gates meeting at Shoe Circus.

Well, you've got to give Microsoft one point: they didn't produce a conventional television ad.

Software giant Microsoft has kicked off its $300 million ad campaign to promote its Windows Vista operating system with a spot featuring comedian Jerry Seinfeld and Microsoft founder Bill Gates having a chance meeting at a fictional store called Shoe Circus, Seinfeld helping Gates into a pair of size 10 "Conquistadors," and Bill Gates "adjusting his shorts" as a signal Microsoft has big things in the works. The ad is available via Microsoft's Web site using the company's Silverlight technology; copies are also popping up on YouTube.

The ad is notably content-free, mentioning almost nothing about Microsoft itself or WIndows Vista. But it does offer a ...

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