TV Remains Top News Source

By Geoff Duncan
August 18, 2008

The Pew Research Center has released a new report that finds Americans still predominantly turn to TV for news, but online sources are growing fast.

A new report from the Pew Research Center for the People and the Press finds that television is still Americans' leading source of news and information, but an increasing number of Americans are turning to online news sources, particularly among advertising's most-coveted demographics. Overall, the survey's results show a shift towards online news, along with a growing audience segment that rely on both traditional and online media.

The survey polled 3,615 U.S. adults aged 18 or over between April 30 and June 1, 2008. Some 46 percent of respondents indicated they have a "heavy reliance" on television for news at all times of the day. Not coincidentally, these respondents also have the highest median age (52) of the groups represented in the survey. This ...

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