Esquire to Feature Flashing E-Ink Cover

By Geoff Duncan
July 21, 2008

Esquire Magazine plans to announce the dawn of the 21st century with a battery-powered flashing E-Ink cover on 100,000 copies of its September issue.

Esquire magazine, a long-time staple publication devoted to…well, OK, we don't know what, but it seems to involve glamor photos of female celebrities, pop culture, and alcohol—is making new play to capture eyeballs on magazine racks across America: 100,000 copies of the publication's September 2008 issue will be distributed to newsstands with a flashing, battery-powered cover featuring E-Ink technology, the same stuff used to drive the Amazon Kindle and other devices. The cover will (somewhat belatedly) proclaim "The 21st Century Begins Now"…at least into the batteries run out after a few months.

Esquire editor in chief David Granger has apparently been pursuing the idea of an electronic cover for years, and apparently sees the possibilities of E-Ink and similar technologies as a revolutionary frontier ...

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