Amazon to Unbox Video On Demand Store

By Geoff Duncan
July 17, 2008

Amazon is getting ready to pack up Unbox and launch a new streaming video service called Amazon Video on Demand.

According to The New York Times, online retailer Amazon.com is getting ready to take the packing tape to its not-very-well-received Amazon Unbox video service and replace it with a new streaming video service called Amazon Video on Demand. The new store will offer more than 40,000 movies and television episodes for immediate streaming, without forcing users to download the entire content first, and (unlike Unbox), Amazon Video on Demand won't require users download special client software in order to view the content.

Amazon plans to launch Amazon Video on Demand to selected customers beginning today, and widen access to the service over the next few months.

"Our goal is to create an immersive experience where people can't help but get caught up in how exciting it is to simply ...

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