After Format War, Blu-ray Sales Still Weak

By Geoff Duncan
May 02, 2008

A recent study by the NPD Group finds that despite vanquishing rival high-definition format HD DVD, Blu-ray sales haven't picked up.

Sony's Blu-ray high-definition optical disc format way have won the so-called high-def format war when Toshiba NPD show that sales of Blu-ray standalone players dropped a stunning 40 percent between January and February (presumably as many potential customers were waiting out the high-def war), but rose only 2 percent from February to March once Toshiba gave up on HD DVD. And the sales figures are still so low that NPD refused to publish specific numbers because it might be too easy to identify specific retailers from the figures.

The general wisdom was that once the high-definition disc field was winnowed down to one technology, consumers would embrace it in droves, particularly as conflicting marketing messages vanished and the library of compatible movie titles grew.

However, instead, consumers appear ...

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