Best Buy Offers Gift Cards to HD DVD Buyers

By Geoff Duncan
March 19, 2008

Best Buy is offering $50 gift cards to U.S. customers who bought an HD DVD player.

Sure, the format war between Blu-ray and HD DVD might be over, but the walking wounded are still among us: early adopters who chose the losing format. In a move to soften the blow—and shore up customer loyalty—electronics retailer Best Buy is offering $50 gift cards to customers who purchased an HD DVD player or HD DVD "attachment" (meaning, the Xbox 360 HD DVD drive) from a U.S. retail location before February 23, 2008. Even better, customers will get a $50 gift card for each eligible HD DVD item they purchased, so folks who bought multiple players are eligible for multiple gift cards. All told, Best Buy plans to give out more than $10 million in gift cards under the program.

"At Best Buy, we understood and shared our ...

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