Pioneer to Cease Plasma TV Production

By Geoff Duncan
March 07, 2008

Pioneer has announced it will cease production of plasma flat-panel TVs, instead re-branding plasmas from other makers and embarking on Kuro LCDs.

As PDF), abandoning in-house production of plasma displays and shifting to building plasma HDTVs based on panels from another manufacturer, most likely Panasonic (née Matsushita). Pioneer also plans to expand its well-regarded Kuro line of high-end flat screen displays to LCD technology, using panels purchased from Sharp. The first Kuro LCDs should hit European retailers "this fall." Sharp and Pioneer are also planning to work together to expand their Blu-ray player and recorder lines, as well as work together to link Sharp's Aquos mobile phone concept technology with Pioneer's car navigation systems.

The announcement comes as Pioneer reveals it expects to post a loss for the fourth straight year, expecting to lose •15 billion (about $145 million) for its fiscal year ending March 31. Previously, the company ...

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