Consumer Tech Spending Slowed Down in 2007

By Geoff Duncan
February 21, 2008

Market research firm NPD says that consumer technology spending increased during 2007, but slowed significantly in the second half of the year.

Market research firm NPD has released its analysis of consumer technology spending during 2007, and while 2007 was a growth year for the industry overall, a slowdown during the second half of the year and a lackluster holiday season may not bode well for growth during 2008—but that may not actually hurt company's bottom lines.

NPD found that some 47 percent of consumer tech spending fell into just five categories: notebook computers, LCD TVs, desktop computers, digital point-and-shoot cameras, and MP3 players. In 2006, those categories accounted for 42 percent of U.S. consumer tech buys, and in 2005 they were just 36 percent of sales.

"Historically we have not seen an impact on electronics sales from the overall economy," said NPD's VP of industry analysis Stephen ...

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