Study: Ads in Online Shows Better Than TV

By Geoff Duncan
December 27, 2007

A new study reports that consumers are 47 percent more "engaged" with ads that run in online versions of televisions programs than they are with ads on plain-old television.

A new survey conducted by media consultancy outfit Simmons finds that U.S. consumers are 47 percent more "engaged" with advertisements that appear in online versions of television shows than they are with ads appearing in standard television. According to MediaPost, the study also finds consumers are 25 percent more engaged with the content of television shows they watch online than they are with shows they watch on television.

The Simmons survey was based on interviews wih a whopping 74,996 adults in the United States conducted between October 2006 and September 2007. The survey didn't just ask about online viewing habits, but also asked consumers about magazines, television programs, and Web sites they read, watch, and visit.

But what ...

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