Online Video Viewers Want TV

By Geoff Duncan
December 20, 2007

A new survey from Harris Interactive finds more users are tuning into online video sites...and they'd prefer to watch TV shows and movies rather than user-generated video.

A new poll from Harris Interactive finds that an increasing number of Internet users are tuning into online video, they'd really rather watch full-length television shows and movies rather than user-generated video, news, or sports.

Unsurprisingly, the Harris Interactive survey of 2,455 U.S. adults found that about 65 percent of respondents have watched a video on Google's YouTube video sharing site, compared to 42 percent during 2006. Furthermore, over 42 percent of YouTube viewers report they visit the site frequently, up from 33 percent last year.

YouTube was by far the most popular video site—respondents felt it offered almost every online video they could want—43 percent said they have watched a video on a TV network's Web site, and 35 percent said they ...

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