Consumers Wary of Digital Media Adapters?

By Geoff Duncan
November 29, 2007

Consumer electronics companies are rabidly touting digital media adapters to connect PCs to stereos and televisions...but consumers are much more likely to opt for a cheap cable.

A new survey from Parks Associates finds that when consumers want to hook up a PC or notebook computer to a stereo, television, or home theater, they're much more likely to opt for a cheap set of cables than fork over money for a digital media extender.

"Simple and cheap will beat expensive and complicated among shoppers looking for a way to connect entertainment devices," said Parks Associates's director of research John Barrett, in a release. "What would you pick? The cables are not only cheaper but also easier to install, and you sacrifice only a few features."

The company's Digital Media Habits II survey found that while about nine percent of U.S. broadband users have hooked their computer up to ...

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