Nielsen TV Data Shows More Channels

By Nino Marchetti
March 19, 2007

Report on television viewing habits reveals Americans on average have over 100 channels available for viewing, though there is a slight decrease in those actually viewed.

Nielsen today revealed a television trends report which highlights population, television ownership and advertising trends in the United States. This report highlights some interesting facts from 2006 as well as so far into 2007, with the chief most interesting one showing an increase of the number of channels an average home receives.

Nielsen data shows the average home now has 104.2 channels, which is an increase of almost eight channels since 2005. While this number seems to reflect an increase in cable or satellite television penetration into more homes in America, it doesn't necessary reflect a huge spike in how many channels people are watching. The same Nielsen report indicated the average household tuned to 15.7 of the 104.2 channels available for at least ...

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