Myka Digital TV Appliance

By Nick Mokey
March 31st, 2008

When Steve Jobs unveiled the Apple TV in September 2006, tech analysts widely predicted that Apple was chambering up the magic bullet to finally bring Internet-based television to the masses with a slick design, easy-to-use interface, and Apple’s well-known knack for marketing. A year and a half later, the magic bullet has turned out to be more of a dud. Apple TV has sunk relatively low on the tech press’ radar, and reports of lackluster sales generally confirm that the system fell well short of expectations.

What went wrong? By most accounts, the system’s heavy DRM restrictions and lack of support for commonly used video formats like DivX doomed it from the start. Rather than serving as a portal to the booming universe of free online content, it served primarily as a storefront for iTunes. In the end, hackers were willing to jump through hoops to enable the features they wanted, ...

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