IFA Report 2009

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September 8th, 2009

Berlin, Germany—Think of the annual IFA electronics and appliance fair as a little bit CES, a little bit giant shopping mall. From September 4 through 9, over 1,200 exhibitors showed their latest wares to European retailers who cut deals so they can have the latest goodies on shelves in time for Christmas. Unlike the Consumer Electronics Show held annually in Las Vegas, IFA is open to the public for select days. Hoards visit the exhibits so they too can see and handle the latest cool gadgets. Also unlike CES, firms also show their appliances, large and small. So along with a zillion flat-screen HDTVs and cell phones, we strolled past refrigerators, washers, dryers and more coffee makers than you’d see in 10,000 Seattles.

All of the global big boys exhibit at IFA, from Sony, Panasonic, Samsung, LG, Toshiba and company down to small brands that’ll never cross the pond to ...

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