T-Mobile USA is bringing their European store design concept to the U.S. with nearly 400 stores scheduled for remodeling. Each redesigned store will be completely new from floor to ceiling. There will be private customer service desks and products in clearly defined areas, making it easier to shop.
From new hardwood flooring to a large digital messaging screen at the rear of the store, customers will be presented with an open sales environment, creating a quick, easy, clear and concise shopping experience. Vertical highlight panels installed with information kiosks and video monitors also encourage customers to explore and engage in an interactive shopping experience.
Customers also will have several service options, from standing service counters on the sales floor for quick transactions to seated service desks for long transactions, discreet conversations and business-to-business consultations. With this new format, customer wait times are expected to be reduced.
Two pilot locations — the Southcenter Parkway and Minkler Boulevard store in Tukwila, Wash., and the Seventh Avenue and 48th Street store in New York — were remodeled earlier this year. The next stores to get redesigned will be in Boston and Washington, D.C., on October 5, 2011