Redbox continues to expand its disc media rental kiosk business with video game rentals, first launched in June 2011. Redbox claims it has already surpassed 4 million video game rentals and 1.5 billion movie rentals from approximately 27,000 of their kiosks nationwide.
Top video games and new release movies are priced at $2 a day, complementing $1 DVD and $1.50 Blu-ray daily rental prices. Plus, the redbox rent and return anywhere policy allows families to rent at one destination and return at another
“Whether customers are playing a new game or genre, trying a game before they buy it or simply entertaining friends and family, they’re embracing the availability of games at redbox,” said Joel Resnik, vice president of video games, redbox.
“More than 1.5 billion movie rentals and the positive consumer reaction to video games highlight the ongoing demand for physical media,” said Mitch Lowe, president, redbox.