Borders Reduces Price of Kobo and Aluratek eReaders to $129 and $99
Borders® today announced the Kobo eReader and Aluratek "Libre" eBook Pro will be available beginning tomorrow, Sept. 1, at the new low price of $129.99 and $99.99, respectively. The price reduction of Borders' best-selling eReaders further emphasizes the company's commitment to delivering even more choice and value to customers.
The Aluratek device is available for purchase on Borders.com and will be available in Borders stores this week; the Kobo eReader is currently available both online and in-store.
"By reducing the price of our best-selling digital devices, we're enabling even more Borders customers to purchase eReaders at a great value. This is a significant inflection point in terms of market penetration of the Kobo and Aluratek eReaders. We envision this price reduction, enabling the purchase of these devices as a second eReader in a household, as a more affordable option"
— Mike Edwards, CEO of Borders