Home > Consumer Reviews > Sony KDL-40W4000 - 40" Widescreen 1080P Full HD Bravia LCD TV - With Freeview and 3 Year Warranty

I've had this tv for a couple of months now. It really is excellent, I can't think of any negatives. The colours and contrast are good (really good blacks). It makes a fairly good job of SD pictures, but HD (from bluray or upscaled dvd on PS3) it is truely stunning, everyone should get a copy Planet Earth in bluray to show it off!
I had been looking at lcd tv's for a while, standing comparing them all in shops for ages. When I first heard about this one coming out I wasn't sure how good it would be as everything sounded great except it didn't have 100Hz. I had previously seen an X3500 (which has 100Hz "Motion flow") next to a V3000 and the V3000 looked really jerky by comparison (when watching some football and scrolling through credits), so I was thinking I would have to fork out the extra for a tv with 100Hz. Well with the W4000 they must have done something clever because it looks at least as good as the X3500 when there is motion.
Being able to stick in a memory stick to show off pictures is a handy little feature too (though I wouldn't leave it on all the time as a picture frame!).
I think it even looks nice (never did like the big blocky frame of the X series), I would recommend this tv to anyone.

This is quality!

SKY HD pictures are simply stunning, even non HD programmes look good (if you sit 2 foot in front of the TV then it will look a bit naff but then you shouldn't sit that close to a 40inch TV!) PS3 games look and run fabulous (the same could not be said of the Philips LCD this TV has replaced). Same goes for Blu-Ray. A friend who has a Panasonic Plasma could not believe how good the TV was, you can only tell it's an LCD when you are up close, there really is very little difference between the two now.

A previous reviewer points out the default colour settings are naff, and he's right, but spend 30mins adjusting the different menus and it will be 30mins well spent!

Sound is fairly decent, but i'm considering getting a cinema setup now I've got a TV this good!

Ive seen many lcds from many manufacturers and, i own a Sony s3000 myself, i waited for some time to get that perfect TV, i skipped the w3000 as it had few issues, now that i have this TV I'm blown away with its performance, the blacks can easily rival most off the plasma in the market, there is no backlight bleed, no clouding issues like many other sets on the market. The SD picture quality is good nice vibrant colours, good detail. blue ray will blow you away picture is so detailed and sharp, whites are just as good as the blacks, call off duty 4 on the ps3 is brilliant no motion blur to report. overall this set is probably the best LCD on the market and it is under £1000, i think that bravia engine 2 is a big improvement over the old engine. The only TV i would consider 2nd place would be the Panasonic LZ85 which is was considering to buy.

You can read the other reviews for the technical low-down, but in simple terms this is a beautifully designed television which is quick and easy to set up and has a wonderful, sharp display. It was equally easy to set up the DAV-IS10 sound system, with its remarkably small speakers, to accompany it. And of course, you can show your holiday snaps on it at a size that even your 98-year old Gran can see!

Great value for money.

After looking to buy a 40" LCD for 18 months, I saw this in the local sony shop. The picture quality is superb both on HD and SD from sky and freeview. It is a much better than the Sony X series that was next to it in the shop. It is also a major step forward in design easily beating other sonys and samsungs and together with a more competitive price for this quality screen and an introductory offer meant I had to buy it. Highly recommend everyone to see this LCD before buying any other