Home > Consumer Reviews > Sony KDL-40X3500 - 40'' Widescreen Bravia 1080P Full HD LCD TV - With Freeview

Fantastic TV, its the best set Sony have produced yet, however, in their wisdom, Sony have decided to fit this set with two cooling fans which you can clearly hear when the set is on. I would strongly recommend visiting a Sony Centre or any other electrical shop where you can see/listen to the set while it is switched on to see if you can live with the noise coming from these fans, it really does let the set down.

Have owned this tv 10 weeks now - having previously owned a Panasonic 32" Viera, decided to upgrade to a 40" Tv. Researched several makes, read comments about fan noise. Went to Sony shop and listened for said noise, had to be very close to tv with sound turned off to hear the fans. Bought the tv, had it delivered and set up. My panasonic was excellent but this telly beats it hands down - picture and sound.

Truly a fantastic TV. It takes a few minutes to set-up all the options but once you have the picture and sound quality are quite remarkable. The options are easliy adjusted to account for different inputs - for example the first series of Red Dwarf has very poor sound but the 'voice zoom' feature really helps but you may not need it for recently made movies. The picture 'noise reduction' feature is terrific at removing unwanted artefacts from the picture too.

A great product that looks cool too. It's good to see Sony back at the top of the TV rankings.

Had my Sony Bravia X3500 now for about 6 weeks and I have loved every minute of it.
It really is a beautiful piece of kit with the brushed metal edging and the glorious 1080p HD screen which presents anything and everything spectacularly.
Watching fast moving sports like football is just amazing with the 100Hz motion flow in action.
The speakers and audio set up are great, although a surround sound system would obviously be a improvement, I don't have one hooked up at the moment and am more than happy so far.
The fans which have been mentioned below and in other reviews for this TV have now been fixed on newer models, I can't hear anything on my TV even with the sound down and my ear up close to the screen.
It is an expensive option but definatly the best TV you can buy.
Highly recommended.

I bought mine about 4 weeks ago - so well after all these fan problems were resolved.

Anyway what can I say, except WOW! An incredible TV and watching Planet Earth in HD really does show what this is capable of. And in the brushed metal it just looks stunning as well.

Can not recommend this TV enough.